Ashley Bland

Digital Storyteller

I am a multi-disciplinary artist with a passion for storytelling through the creative lens

I have refined my professional communications and marketing expertise working for non-profits, food businesses, and performance artists.I specialize in brand identity, photography,content creation and curation, social media strategy, creative copy, and video editing .

Expertise

Branding & Visual storytelling + digital media + Content management & Execution + Brand Refresh and Transformation + social media strategy + campaign strategy + copywriting + voiceover + photography + video editing + SEO + UGC

Companies

PlayMakers Laboratory

Social Media Manager, 2022-2022

Communications Coordinator, 2019-2022

Creative Writing Teaching-Artist 2014-2022


Freelance Content Curator & Social Media Manager, 2014-present


Eligo Energy

Internal Communications

Email Marketing


Walton Isaacson

Reception

Internal Communications



Clients & Partnerships

HSTL APP + CHICAGO PUBLIC SCHOOLS + CHICAGO PARK DISTRICT + UPTOWN WOMENS NETWORK+ LEAGUE OF CHICAGO THEATRES + HOWARD BROWN + CHICAGO CULTURAL AFFAIRS + THE NEO FUTURIST + EBONY ESSENCE JET+ MAKE IT UP MEDIA + CHICAGO FRINGE FESTIVAL


Education & Professional Development

Acting Studio Chicago

Voiceover for Professional Actors


IO Theater

Diversity Scholar

Long Form Improvisation


The Second City

Severn Darden Graduate Program

Performance Conservatory


Southern Illinois University Edwardsville

Bachelor of Arts in Theater & Dance



work

Content Marketing

Reginald, the founder of HSTL App wanted to advertise the launch of his new app and increase downloads. Together we worked on a content package that included brand photos and copy promoting his 'why'. He also wanted to give his audience an inside look at how the app works. I added an instructional video that includes copy, voiceover script, and voiceover talent to add to all social media platforms.

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Brand Identity

PlayMakers Laboratory, formerly Barrel of Monkeys went through a rebranding and name change process in 2019. The old name was culturally insensitive to the neighborhoods served thus prompting a complete rebrand. They wanted to elevate the mission with a new name and keep the same playful color scheme.

Campaign & Social Media Management

As the Communications Coordinator at PlayMakers Laboratory, campaign and social media strategies were an integral part of my role. I crafted strategies for Giving Tuesday, Year-End Giving, and an emergency fundraiser that garner $60,000 to help save the organizaton.

PlayMakers Laboratory created an initiative to raise $60,000 to keep creative arts programs in elementary schools. After news of potential closure, the organization had to act fast. We crafted a press release, fundraising campaign, email copy, and media tool kit for teaching artists and alumni. After reaching $40,000 through individual networks we enhanced our social media with a raffle. Through these initiatives, we were able to surpass our goal and continue programs throughout Chicago.

Content Creation

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User Generated Content

Creating user-generated content through my personal brand has allowed me to better understand and incorporate new forms of digital media for clients. Implementing my love of food, travel, and entertainment I produce immersive video content through Instagram Reels. This form of media allows me to share and highlight restaurants, venues, cities, and events organically with a broad reach.

Through analysis of key metrics, I am able to identify trends and viewer demographics. This helps to polish content for a target audience.

Long Form

Video Content

Merging my skills in creative comedy writing, on-camera acting, and video editing to produce and share my love of Food History. Food & History is a Youtube series I produced sharing the stories behind the world's most popular dishes and beverages. By creating this series, I have polished my proficiency in content pillars, title optimization, scriptwriting, video equipment, video setup, lighting, editing workflow, and seo trends.

LETS CONNECT

EMAIL ME: Anashadventure@gmail.com